From 30 April
Japan Tobacco International tested their Ploom model in 2013, 3 adopted by major launches in 2016 in Japan, 2017 in Switzerland and 2019 in South Korea. Examining perceptions about IQOS heated tobacco product: vapeleave client research in Japan and Switzerland. 19 Following regular progress available in the market in 2017, IQOS sales plateaued in 2018 …