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Understanding the Value Construction of Completely different Advertising Platforms

Advertising has become an essential tool for businesses to achieve their target audience. With the growth of the internet and social media, companies now have access to numerous advertising platforms, each with its distinctive cost structure. Understanding the cost structure of different advertising platforms is crucial for maximizing return on investment (ROI) and ensuring that …

The Rise of Mobile Advertising Platforms: Methods to Capture Audiences on the Go

From checking emails and social media to shopping and entertainment, the average person spends a significant amount of time on their smartphone. According to recent statistics, over fifty five% of global internet visitors comes from mobile gadgets, and this number continues to grow. Consequently, companies have acknowledged the significance of reaching their goal audiences on …